UPDATED: Featured SocialCRM FAQ – Google Reviews

The SocialCRM service provides a full-service marketing solution to help aftermarket auto repair shops enhance their customer retention and acquisition efforts. Recently, we enhanced our offering with a new service called LocalSearch, providing shops with MORE ways to generate valuable reviews on sites such as Google and Facebook. As with any new service, questions can arise once shops dive in and start using all the features offered by SocialCRM with LocalSearch.

The featured SocialCRM FAQ series shares questions that our SocialCRM support agents receive quite often from shop owners and managers. We hope this is helpful and might save you some time – and also spare you having to call in if you happen to have the same question.


Q: How does SocialCRM w/LocalSearch help me generate Google Reviews?

A: SocialCRM with LocalSearch helps your shop generate Google reviews in multiple ways. The first is by using “smart email” sent on your shop’s behalf as part of a recurring targeted campaign (RTC). Each time your happy customers give you a four or five-star review (using the SureCritic.com review service), they also automatically receive an email encouraging them to write a review of your business on Google.

The next way a review can be made is with an SMS Text request sent from the shop owner’s cell phone. Each time you close out an invoice, the shop owner has the option to send the customer a text message from their cell phone encouraging them to write a review for your business on Google.

The final way is also with an SMS Text request. Although it is similar to the cell phone option in the way that the shop closes out an invoice and the shop owner has the option to send the customer a text message request, the text message is actually launched through the SocialCRM Reporting Dashboard from the “Customer Detail screen. Both texting options include Facebook and SureCritic review requests as well. Plus, because of the rules associated with soliciting Google and Facebook reviews, SocialCRM with LocalSearch has rules in place to help protect your business’ online reputation.

If you’re not sure whether we have your current Google+ business page web address on file, please feel free to contact your SocialCRM support agent. In fact, your support agent will be more than happy to answer any questions you have. Click here to find your support agent’s contact info.  If you don’t have a support agent assigned yet, please call the SocialCRM support line at 888-724-6742 and follow the prompts.

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About the Author

Marcus Mackell

Marcus Mackell is the Director of Mitchell 1's SocialCRM shop marketing product line. He joined the company in 2003 and has been in the automotive social media & retention business for over 17 years.