End of Summer is Vehicle Maintenance Time!


The kids are back in school, vacations are over and the weather is about to change. Long road trips, hot temperatures and other summer-related factors can take their toll on your customers’ vehicles. The end of summer is the perfect time to take care of vehicle maintenance and prepare for cooler temperatures to come.

SocialCRM will automatically notify your eligible customers of their next OEM maintenance service, but you can also reach out to all your customers with tips for seasonal maintenance service items. Simply contact your SocialCRM support agent and ask them to help you create a targeted email or postcard blast. This is one of the best ways to control who is notified of their “end of summer” maintenance needs, to help them get ready for the cooler weather ahead. Also, be sure to work with your support agent to update your current coupons for the appropriate season.

Below are some services you might want to include with your end-of-summer coupons and email blasts:

  • Battery test
  • Replace wiper blades
  • Oil Change
  • Tire Rotation
  • Coolant Check or Flush
  • And more…
Shop Marketing Fall Postcard

This is just one example of the great autumn themed postcards available


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About the Author

Marcus Mackell

Marcus Mackell is the Director of Mitchell 1's SocialCRM shop marketing product line. He joined the company in 2003 and has been in the automotive social media & retention business for over 17 years.