Don’t Take Your Loyal Customers for Granted

donttakemeforgrantedEveryone wants to think that their customers are loyal, but you should not expect them to be. Even your truly loyal customers should not be taken for granted.

This is why it’s so important to keep your shop’s brand in front of all your customers – loyal customers included. You want to give them every opportunity to remember who your shop is and why they decided to come to you for auto repair service. The best way to do this is by using an effective auto shop marketing program.

To keep your customers happy — and loyal — you also need to take every opportunity to improve their experience at your shop. Of course, there are many ways to do this. But one small thing you can do is to help them keep their vehicle running safely and reliably by reminding them to have routine maintenance performed.

The SocialCRM shop marketing service makes this easy by automating emails that remind your customers when they are coming due for service, and reminding them of critical work that needs to be performed on their vehicle. We can even send a reminder that their timing belt is due to be replaced. These are just a few of the ways that we can help you stay connected with your customers and bring them back so you can continue to WOW them.

Sample of scheduled maintenance reminder email

Sample of scheduled maintenance reminder email (click to expand to full size)

Bob Cooper at Elite has written a very interesting blog about Why You Shouldn’t Expect Your Shop’s Customers to be Loyal. It’s a good read and good reminder that we all need to earn each customer’s trust and business with every single visit and interaction.

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About the Author

Chris Bonneau

Chris Bonneau is the Support & Sales Lead for the Mitchell 1 SocialCRM product line. He joined Mitchell 1 in 2006 and has been in the automotive marketing business for over 8 years.