Mitchell 1 to Sponsor Game-Changing Industry Workshop for Shop Owners & Managers
Mitchell 1 is pleased to sponsor a special workshop designed to help the industry’s top shop owners and managers change the trajectory of their business forever and put them lightyears ahead of their competitors. This jam-packed 2-day event will guide shop owners through the customer journey – from learning what vehicle owners really think to identifying, managing and retaining customers, through customer follow-up.
Our truck repair experts at Mitchell 1 — were very busy last year. In addition to working hard on improving the medium- to heavy-duty 
With 2021 now in the rear view mirror, we can look to the road ahead and to what 2022 will bring. As usual, Mitchell 1 is already hard at work creating value for our customers and finding new and innovative ways to help technicians and shop owners speed up efficiency and value for the coming year. Get yourself caught up or reacquainted with all the new features and updates in ProDemand this past year here.
Marketing can be tricky. It is an ever-evolving and dynamic practice that can make or possibly break a business. New technologies and methodologies are constantly developing and consumers change with these trends; including the way they interact with marketing communication methods. This past year, our SocialCRM auto shop marketing team has been busy blogging away and sharing their marketing wisdom to help your shop gain and retain more customers and ultimately boost sales. Here is a collection of the SocialCRM team’s blog posts from 2021.
Words have meaning — often multiple meanings and whatever word is used to describe a sound may or may not convey the sound to the interpreter of the word — most often the technician. Mercifully, the context in which the word is used usually helps us to better understand what that particular word means. Learn how Mitchell 1’s TruckSeries can help you “translate” those sounds to make sense.
Every year the automotive industry is ever evolving, with new vehicles, technologies and government standards being introduced or changed. Mitchell 1 understands this and knows how important it is for technicians and repair shops to stay up to date with the most current emission system information for all sorts of makes and models of vehicles. That is why we publish an annual Emission Control Application Guide – 2022 ECAT which is now available!
In real life quite a lot of noise exists inside even the most insulated cabins. Inside a truck on the highway, the wind and road noise may seem loud at first, but we tend to quickly grow accustomed. As time and miles pass, the ear begins to tune out the noise and rumbles to the point they become familiar background ambiance. Imagine being a service technician tasked with finding and fixing those noises? Well with the help of TruckSeries, finding those “noise causes” is easier than ever…and here’s how.
Communicating with customers has never been easier – or more complex at the same time. But with new technologies, your shop can communicate clearly, more efficiently and well within the legal parameters. Our own Marcus Mackell, product marketing manager for SocialCRM recently spoke with MotorAge and dove into the way’s customer communication tactics have changed, and how communication will look in the future; including some guidelines and best practices for shops to follow and look for.
Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle – would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.
Mitchell 1 provides TSB information to