ASK THE EXPERT: Changing Customer Expectations
Communicating with customers has never been easier – or more complex at the same time. But with new technologies, your shop can communicate clearly, more efficiently and well within the legal parameters. Our own Marcus Mackell, product marketing manager for SocialCRM recently spoke with MotorAge and dove into the way’s customer communication tactics have changed, and how communication will look in the future; including some guidelines and best practices for shops to follow and look for.
Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle – would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.
Mitchell 1 provides TSB information to 
Writing simple and accurate estimates in your shop today wasn’t always that easy. Read a little history on how Glenn Mitchell and Mitchell 1 came up with the first estimator guide and eventually developed the current Estimator Guide of today!
Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle – would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.
Mitchell 1 provides TPMS information to 
The aftermarket is all abuzz about electrification and BEVs – battery electric vehicles. Because of that buzz we recently sponsored a free webinar with PTEN Magazine on the topic: “The Electrification of Vehicles: Roadmap to the Electric Car.” Ben, Johnson, director of product management for Mitchell 1, was the presenter and dove into the current state and future of the auto industry and shared insights into the complexities of repairing and maintaining electric vehicles. Here are some of the post-webinar questions from attendees and the answers provided by Ben himself.
Marketing and promoting your auto repair shop can be quite a daunting task at first glance, but even small and manageable steps can make a large positive impact on your shop’s business. Here are 5 easy tips that can help you take your shop’s marketing efforts from 1st gear to 5th in record time!