Bring in New Auto Repair Customers with Social Media

socialmediacollage-iconsFor many people, social media has become a huge part of everyday life. In fact, it’s not unusual for people who are on social media networks to interact with friends and family throughout the day. All day long. Every day. This is a great opportunity for your auto repair business, and why we include social media as an important part of the SocialCRM shop marketing service.

Social media can play a key role in your auto repair shop marketing plan to complement your email campaigns and others strategies to promote your business. Take advantage of your social media presence to connect and engage with existing and potential new customers at the same time.

Getting started on social media can sometimes be intimidating or challenging. I recently ran across a couple articles with some great tips that might help:

3 Ways to Bring in New Auto Repair Customers with Social Media — from Elite, a provider of coaching and training for automotive repair shop professionals. Keys to success with social media include:

  1. Thinking like the customer
  2. Showing the friendly, personal side of the business
  3. Embracing the community

And these articles from Ratchet + Wrench Magazine explore why it’s important to have your business on social media, and also how to get the most value from this important complement to your other shop marketing efforts.

Be Social — The ROI of social media is in the opportunity to bond with your customers and others who may recommend your shop to their network of friends, spreading the word exponentially about the great service you provide.

Step Up Your Social Media Game — 4 things to do to put the power of social media to work for your shop:

  1. Be consistent (but also be human)
  2. Don’t be afraid to borrow content from other auto professionals
  3. Don’t sweat the outcome. Focus on creating an easily repeatable process
  4. Share photos and videos of your staff/customers to build a personal connection

Your Mitchell 1 SocialCRM support agent can help you with your shop’s social media presence.


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About the Author

Chris Bonneau

Chris Bonneau is the Support & Sales Lead for the Mitchell 1 SocialCRM product line. He joined Mitchell 1 in 2006 and has been in the automotive marketing business for over 8 years.