Does Your Auto Repair Shop Need to be on Social Media?

You bet it does!

Having your shop visible on social media puts you in contact with the majority of your customers, their friends and family who are busily viewing and posting on social media. These days, it’s a key aspect of your overall auto repair shop marketing strategy.

Does Your Auto Repair Shop Need to be on Social Media?In fact, a huge percentage of your target audience is on Facebook, Twitter or Instagram. They spend hours on these sites. So why not be where they are?

The March 2017 issue of Ratchet + Wrench Magazine has a terrific report on Social Media Habits by Generation based on a survey conducted by Personal Money Service. If you’d like to understand how social media activity and preferences vary by generation, check it out. It’s an interesting read and there is valuable information about how Baby Boomers, Millennials, Generation X and Generation Z all use social media.

These are your customers — or future customers — so it’s important to understand their social media habits and preferences so you can reach them with your marketing messages.

The SocialCRM shop marketing service will help you build a presence on Facebook and other social media sites to help you connect with your existing customers and many potential new customers (for instance, your customers’ friends and family). It’s definitely worth a call to your support agent to find out how to get started, or take your auto shop marketing and social media efforts to the next level.

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About the Author

Chris Bonneau

Chris Bonneau is the Support & Sales Lead for the Mitchell 1 SocialCRM product line. He joined Mitchell 1 in 2006 and has been in the automotive marketing business for over 8 years.