AAPEX 2018: Wow, what a show!

Thanks to everyone who came and visited Mitchell 1 in our booth

We look forward all year to AAPEX (the Automotive Aftermarket Products Expo), and when it finally arrives, it always flies by like a flash. This year was no exception, but WHAT A SHOW IT WAS!

The Mitchell 1 crew was super busy all three days (Oct 30-Nov. 1) in the booth and was thrilled to greet our customers, meet so many awesome auto professionals and to show you all the new enhancements in our products. Here’s a quick recap of the new features we unveiled at the show:

  • ADAS Quick Link, a new advanced driver assistance system (ADAS) feature in ProDemand® that helps you diagnose, repair and calibrate ADAS functionality in today’s high-tech vehicles
  • ProSpect, a new optional mobile vehicle inspection and check-in application integrated with the Manager™ SE shop management software
  • MessageCenter: Two-way text messaging option from Manager SE, expanded reports and other features to enhance productivity
  • Built-in text messaging in the SocialCRM shop marketing service that increases customer engagement with every text sent

Our live demonstrations at the booth of the ADAS Quick Link and ProSpect were well attended and it was great to see how excited our visitors were about both of them. Check out the great crowd of ALLIANCE members who stopped by on Thursday for a live demo of ADAS given by Mike Alberry, product manager for ProDemand:

ADAS was certainly the buzzword of AAPEX, and Mitchell 1 was ON it. It started in our booth, where we showed visitors how the new ADAS Quick Link ProDemand will save techs time and hassle. But the spotlight on ADAS continued on the AAPEX Let’s Tech stage where Ben Johnson, director of product management for Mitchell 1, gave two in-depth Let’s Tech presentations covering “ADAS and the Need for Calibration.”

Mitchell 1 was extremely honored to receive three awards in the PTEN Innovation Award program: An Innovation Award for the 1Search Plus feature in ProDemand and People’s Choice awards for both 1Search and LocalSearch in our SocialCRM marketing service. Marcus Mackell, in photo at left, and Mike Alberry picked up the awards from PTEN Editor Sara Scullin on behalf of Mitchell 1 at the Innovation Award ceremony:

We were also delighted to meet our “Fabulous Las Vegas Sweepstakes” winners Becky & Scott Hillig (of Hillig Auto Center in Long Prairie MN) and welcome them to our booth. They won an all-expense paid trip for two to attend AAPEX and SEMA, including round-trip airfare for two people to Las Vegas, four days/three nights in double occupancy hotel accommodations, two attendee badges for AAPEX and the SEMA shows, and one $500 Visa prepaid card.

AAPEX 2018 will go down as one of the best ever!

Here are just a few pictures from the week (click the pictures to see the captions). We’re already looking forward to AAPEX 2019!

 

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