Shane Portnoff Named Winner of the Mitchell 1 “Fabulous Las Vegas Sweepstakes”

Shane Portnoff of Aliso Viejo Auto Service in Aliso Viejo, California is the winner of the Mitchell 1 “Fabulous Las Vegas Sweepstakes.” He will receive an all-expense paid trip for two to attend this year’s Automotive Aftermarket Industry Week (AAIW) events, including the Automotive Aftermarket Products Expo (AAPEX) and Specialty Equipment Market Association (SEMA) show, running the first week of November in Las Vegas, Nevada.

“We would like to thank everyone who visited the Mitchell 1 Facebook page and entered for a chance to join us in Las Vegas,” said Nick DiVerde, senior marketing director for Mitchell 1. “We congratulate Shane Portnoff as the lucky winner and look forward to showing him the Mitchell 1 repair information solutions in action at our AAPEX booth.”

Portnoff has won round-trip airfare for two people to Las Vegas, double occupancy hotel accommodations, two attendee badges for AAPEX and the SEMA Show, and one $500 Visa prepaid card.

While in Las Vegas, Portnoff will have the opportunity to see firsthand how Mitchell 1 is the one source for every step of the repair process with its complete line of integrated automotive repair software and services. Mitchell 1’s industry-leading family of products for the automotive and trucking industries includes ProDemand® — the most complete source for OEM and real-world diagnostic and repair information; Manager™ SE — the industry standard for mechanical estimating and shop management; SocialCRM — shop marketing services that help shop owners engage customers and improve their bottom line profits; and TruckSeries —  the only comprehensive repair information software suite of its kind available for Class 4-8 trucks.

Mitchell 1 will be demonstrating its full line of products in Booth 2271 at the AAPEX show, running Nov. 1 – 3 at the Sands Expo & Convention Center.

For more information about Mitchell 1, visit, call (888) 724-6742, or locate an independent sales consultant at