New Video Shares the Mitchell 1 Story

Highlights Dedication to Developing Products that Help Auto Shop Customers

A new video that shares Mitchell 1’s great success story, titled Technology Partner for Professional Auto Repair Success, has been added to the homepage of the company’s website at

“With over 95 years in the car care industry, Mitchell 1 has a unique story to tell and a unique approach to developing products that solve problems for our customers,” said Nick DiVerde, senior marketing director, Mitchell 1. “The new company video shares that story, going behind-the-scenes to give a glimpse into our product development process and the passion that the Mitchell 1 team has for being a trusted technology partner to our customers.”  

The video highlights three core components that contribute to Mitchell 1’s long success — heritage, innovation and stability — and explores the comprehensive suite of automotive repair information and software solutions that streamline shop workflow at every stage of the repair lifecycle.

“As the video demonstrates, Mitchell 1 is moving forward, thinking creatively and developing innovative products that will take us and our customers into the future, with complete solutions to help shops fix more vehicles, more efficiently and more profitably,” DiVerde concluded.

For more information about Mitchell 1, visit or call 888-724-6742.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.