Mitchell 1 to Lead Training Sessions at NACE Automechanika Chicago 

Three members of the Mitchell 1 team will be joining the lineup of industry leaders presenting training sessions in the extensive education program at the NACE Automechanika Chicago trade show taking place July 26-29, 2017 in Chicago Ill.

 “We’re looking forward to taking part in NACE Automechanika Chicago this summer as it will give us another opportunity to interact with automotive technicians and shop owners to provide tips and information to help them reach their customers, improve their diagnostic strategy and prepare for future technologies,” said Nick DiVerde, director of marketing, Mitchell 1.

Each of the following three sessions will be presented twice during the conference:

  • Using Social Media and Other Tools to Improve Communication with Customers Before, During and After Their Service — In this session, Marcus Mackell, market manager for the Mitchell 1 SocialCRM auto shop marketing product line, will focus on multiple communication strategies such as automated email communication, consumer reviews, reporting and online reputation management to help attendees both retain customers and attract new ones. The session will be offered Thursday, July 27 at 8 a.m. and Friday, July 28 at 8 a.m.
  • Integrating Repair Information into your Diagnostic Strategy — Mike Alberry, Mitchell 1 product manager, and Jim Moritz, Snap-on national sales and training support representative, will show attendees how to use auto repair information systems, such as Mitchell 1’s ProDemand, to improve their diagnostic strategy. Attendees will get tips that will help them diagnose and repair vehicles faster and more confidently, while maximizing their repair information subscriptions in conjunction with their handheld diagnostic platforms. The session will be offered Friday, July 28 at 8 a.m. and Saturday, July 29 at 1 p.m.
  • What You Need to Know About Telematics and Emerging Vehicle Technology — Ben Johnson, director of product management for Mitchell 1, will give an overview of the industry and speak on related topics as he explores the technologies being developed and released across the globe. He will cover current and future technologies that vehicle manufacturers are investing in, such as the connected car and the autonomous vehicle, key drivers for those technologies, and which technologies are gaining the most traction. The session will be offered Friday, July 28 at 4 p.m. and Saturday, July 29 at 8 a.m.

A complete schedule of speaker sessions is available at When registering for any of the NACE Automechanika training sessions, enter the Mitchell 1 promo code PMIT2017 to receive free training.

For more information about Mitchell 1, visit, call (888) 724-6742, or locate an independent sales consultant at