Press Releases

SocialCRM Book It Now makes scheduling easier with a new Book Online button prominently displayed on auto repair shops’ Google Business Profiles, helping turn searches into appointments, even after hours.
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Mitchell 1 has received a 2026 PTEN Innovation Award for its Digital Vehicle Inspections – now known as OneFlow Inspections in Manager SE – which is designed to streamline DVIs, enhance transparency and speed approvals.
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Mitchell 1 recently concluded its six-week Summer Sweepstakes, awarding a $100 gift card to one lucky winner each Friday. The promotion celebrated the summer season while thanking customers and followers for their loyalty and support.
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Mitchell 1's new Manager SE file attachment feature lets shops attach photos and documents directly to repair orders, improving organization, collaboration and repair documentation.
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Mitchell 1 has enhanced its SocialCRM Book It Now appointment scheduling with a new Online Scheduler, featuring Pricing for Services and Suggestions for Recommended Services. These updates aim to help auto repair shops boost revenue and improve customer experience during the booking process, making the process more transparent and convenient.
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Mitchell 1 is pleased to recognize Mike Conway as its 2026 Educator of the Year, honoring his 22-year career in automotive education, exceptional ASE achievements and dedication to preparing the next generation of technicians. He serves as department chair of Automotive, Transportation and CDL Technologies at Stark State College,
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Lân Miêu of Arcadia, California, has been named the Mitchell 1 2026 Automotive Technology Outstanding Student, earning a $2,500 scholarship and an all-expenses-paid trip to attend the recent NACAT-sponsored Automotive Educators Conference (AEC) in Sacramento, California.
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