Mitchell 1 Adds New ProDemand™ Video

Demonstrates Benefits of Integrated Repair Information Solution

Mitchell 1 has added a new ProDemand video to the homepage of its website that highlights the many benefits of using the ProDemand™ repair, diagnostic and maintenance information program, including how the SureTrack™ feature adds to the power of ProDemand with diagnostic tools such as Real Fixes, commonly replaced parts data and an interactive community.

“Our new video illustrates how ProDemand has helped an actual Mitchell 1 customer increase their efficiency, fix more cars and double their sales,” said Nick DiVerde, senior marketing director, Mitchell 1. “This is just one example of how ProDemand has changed the way that automotive technicians service vehicles.”

ProDemand optimized with SureTrack™ delivers complete OEM repair information and exclusive experience-based knowledge in a single lookup, to help automotive technicians complete their repair jobs faster and with more confidence. ProDemand is also integrated with Manager SE™, Mitchell 1’s industry-leading shop management system, further streamlining workflow to increase shop efficiency.

To learn more information about ProDemand, visit

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.