AN INDUSTRY LEADER FOR 100+ YEARS

Tools 2019
People's Choice 2020
People's Choice 2021
Innovation Awards 2021

Key Solutions:Where the Rubber Meets the Road

Auto Repair

Auto Repair

ProDemand® Optimized with SureTrack® – Save time with complete OEM repair information and exclusive real-world expert knowledge delivered in a single lookup.

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Shop Management

Shop Management

Manager™ SE – Increase efficiency and track shop activity from estimate to invoice with the industry’s leading business management solution for mechanical shops.

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Truck Repair

Truck Repair

TruckSeries – Boost productivity with complete repair info, diagnostics and estimating for all makes of medium and heavy trucks. Reduce diagnostic time in half.

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Shop Marketing

Shop Marketing

SocialCRM – Grow your auto repair business with powerful shop marketing tools like targeted promotions, verified customer reviews, professional websites and social media.

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Our Users Love Us!

4.7/5

(1316 ratings)

Detailed Information:

Easy to Find. Easy To Use.

  • Obtain accurate OEM and real-world information seamlessly in single lookup
  • Get full visibility into all aspects of your business with automated reporting
  • Save time and keep connected with our fully-loaded mobile information suite
  • Obtain accurate OEM and real-world information seamlessly in single lookup
  • Get full visibility into all aspects of your business with automated reporting
  • Save time and keep connected with our fully-loaded mobile information suite

World-Class Support

From Trusted Resources

  • Our friendly and knowledgeable Client Services teams are available to help you fix any issue that may arise
  • Each product line has its own ever-growing library of resources that quickly and easily explain processes and features
  • Get up and running quickly by scheduling a one-on-one training session and quickly master any of our products and software
world class support
  • Our friendly and knowledgeable Client Services teams are available to help you fix any issue that may arise
  • Each product line has its own ever-growing library of resources that quickly and easily explain processes and features
  • Get up and running quickly by scheduling a one-on-one training session and quickly master any of our products and software

A Century of Innovation

and Still Accelerating

Mitchell 1 has been accelerating the vehicle repair process for over 100 years:

  • In 1918, we published the first-ever manual featuring specs & diagrams of auto electrical systems, followed by the first in-depth collision estimate guide.
  • In 1989, we launched the first-ever PC-based auto repair information guide, and in 1995, unveiled the first Windows-based management system.
  • Today, we're still innovating to help clients maximize efficiency & profitability.
  • In 1918, we published the first-ever manual featuring specs & diagrams of auto electrical systems, followed by the first in-depth collision estimate guide.
  • In 1989, we launched the first-ever PC-based auto repair information guide, and in 1995, unveiled the first Windows-based management system.
  • Today, we're still innovating to help clients maximize efficiency & profitability.

Hear From Our Customers

“ProDemand saves me a lot of time and effort — it’s awesome. I can quickly find the information I need to write my estimates, with accurate labor times and parts pricing.”

— Chuck Cercone

Co-Owner, Fox’s Automotive Service & Repair

“The best thing about the Manager SE System is how easy it is to use … it definitely helps me run my business more efficiently.”

— Daniel Tieken

Owner, Tinken Auto Service

“With TruckSeries I like being able to type in the VIN number and easily scroll through the options it gives me .. I believe it’s the only system out there that’s reliable, and has everything I need in it. I wouldn’t trust anything else.”

— Quince Graveen

Diesel Mechanic, American Diesel, Murrieta, CA

“Since we implemented the SocialCRM service, we’ve gotten more than 140 positive reviews in less than a year! We love the SureCritic review system and seeing all the nice things people have to say about us.”

— Pilar Walton

Office Manager, Dave’s Garage, South Bend IN

“ProDemand cuts the time we spend searching drastically. My techs find information faster and are more productive.”

— Eldon Dunn

Poway Transmissions, CA

“I loved that the teachers were actually programmers involved in developing the software so they knew the program intimately, yet they still had the business experience to know how to make it all relevant to us.”

— Daina Kringlen

Owner/Office Manager, OK Wheel & Brake

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