by Marcus Mackell

The importance of consumer feedback and reviews has increased substantially over the years. In fact, consumer reviews have become vital to maintaining a positive online reputation, and are an essential component of success for any business that wants to remain competitive.

According to a survey from marketingland.com, “90% of consumers say positive reviews influence their purchase decision.”  This suggests how very important it is for automotive repair shops to have a strategy in place to generate and capture consumer reviews. But, not just any review, verified reviews.

Nowadays, reading reviews online can be confusing and misleading at times because of deceptive tactics like review spamming and fake reviews. These tactics can negatively impact a business by decreasing consumer trust.

Mitchell 1 SocialCRM helps you generate verified auto shop consumer reviews at a faster rate and will also help spread those reviews throughout the Web and across social media channels, so your consumers and prospects can quickly find them.

Shops that use the Mitchell 1 SocialCRM service have an average review star rating of 4.86 (out of 5 stars), which means that there’s a great chance that when a prospect or consumer reads a review generated by the SocialCRM service, it will be a positive one. And that makes it much more likely that they will show up at that shop for service.

• Read the full article from marketingland.com: Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews
• Read about SocialCRM customer reviews
• Read Do You REALLY Need to Respond to Your Positive Reviews?