How to Attract Customers with a Target Market Postcard Campaign

Frequent communication with your customers is an important component in any successful business strategy. In fact, good communication is the key to building a good rapport with your customers that will add to their positive experience at your auto repair shop and keep them coming back — and referring friends.

postcard_greencheckup

Sample SocialCRM postcard

We know that email is one of the most personal and convenient ways to communicate with customers. But we also know that it’s extremely difficult to acquire and maintain a current email address for 100% of your customers. So, using a combination of email and postcards ensures that you reach as many of your customers as possible.

Postcards can definitely play an important role in your overall auto shop marketing and customer communication efforts. You can use postcards to target specific groups of consumers to enhance your communication strategy and increase the success of your campaigns.

The Mitchell 1 SocialCRM shop marketing service offers custom Targeted Market Postcard (TMP) campaigns that help you nurture relationships with current customers and acquire new customers. You can customize the design, message and coupons for whatever customer segment you want to reach. We’ll personalize your postcard with information such as your shop hours, industry affiliations, accepted payment methods, and your personal signature — and include your shop name, logo and contact information.

postcard_stateinspection

Sample SocialCRM postcard

Shops use their targeted postcard campaigns in a wide range of ways: holidays, seasonal promotions, special events, or simply to show gratitude by saying thank and offering a special discount to loyal customers.

Your SocialCRM support agent will do all the heavy lifting for you in creating a targeted postcard campaign to drive business to your shop. It’s easy to get started. The first step is to take a look at the TMP Library for samples of postcard and coupon designs and themes that you might want to use. Then, just complete this brief form to send the request to your support agent. Or, contact your agent and tell them you want to create a postcard “TMP”.

Posted in:
About the Author

Marcus Mackell

Marcus Mackell is a Market Manager for the Mitchell 1 SocialCRM product line. He joined Mitchell in 2004 and has been in the automotive retention marketing business for over 7 years.