Watch Your Marketing Perform and Measure The Results
We understand the challenges you have staying on top of your business – that’s why we provide so much more than just automatic email reporting of your marketing results. We also provide valuable business intelligence, allowing you to see how your business is performing compared with your last year’s sales results, and compared to a local and national aftermarket benchmark data. These reports can be sent to you monthly or weekly.
Customer Insight Reporting
The tight integration of SocialCRM integrated with Mitchell 1’s Manager™ SE shop management system allows you to immediately access reports with customer details like marketing touch points by vehicle, corresponding invoices and reviews for specific customers, verification of vehicles owned, and customer e-mail address information.
Just click the SocialCRM “Reports” button in Manager™ SE to see the customer detail and reviews. The SocialCRM Reports Button is prominently displayed in Manager SE, making it easy to see SocialCRM program results including a notification star when a new consumer review is created. Having these details helps you establish a deeper relationship with your customers by communicating more effectively, which in turn will allow you to leverage those relationships to grow your business through word-of-mouth marketing.
Your SocialCRM dashboard is completely interactive. For example click on “All Responses” and see the specific consumers who responded to a communication.
Customer Detail Screen
By then clicking on a specific consumer’s name you’ll see every communication they received and everything known about that consumer.
Key Performance Indicator (KPI) Report
This report compares more than ten different business metrics about your business to the exact same time period last year. And with every business day, week, and month this report changes to show you where you stand compared to last year – down to the very day.
Local and National Benchmark Data Report
Have you ever wondered if everyone’s business in the aftermarket is off-pace, or if it’s just your shop? We provide you with the national and state average numbers for comparing your business’s Invoice Count and Average Invoice Dollars. You can now know if you’re getting your fair share of the business or if it really is just the economy.
Consumer Emails Acquired Report
We acquire emails for you and also give you the tools to collect emails for yourself. We then track how we are both doing over a six month window. Since emails are the most cost effective and typically have the best response rates, having a program to grow your email list and tracking the results is important.
Customer Contact Summary Report
Because it’s a fact that repeat customers spend more on average than first-time customers, we believe consistent customer communication will result in increased loyalty and therefore profitability. That’s why we show you every month how many Thank-you emails, Service Reminder emails/postcards, and all other types of communication you’re sending.
Eligible Vehicle Report
We’ll show you how many customers you’re reaching and what type of communication they’re receiving — emails or postcards.
SocialCRM Welcome Email
We show you what promotions you are currently running by putting them on the front page of your reports. This will help to remind you what promotions you’re running and to evaluate their effectiveness based on your response rates.
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