Mitchell 1 History

Mitchell 1 Evolution


  • Mitchell 1 partners with SureCritic to integrate with SocialCRM™ in January
  • Mitchell 1 named a winner of TechShop magazine’s 2011 Top 5 Tools Award for in February
  • Interface between Repair>Connect and JPRO Commercial Fleet Products released in March
  • ProDemand™, the next generation of repair information software, launched in April
  • ProPack™, the new customer communication tool box, launched in July
  • New feature to view top vehicle lookups added to ProDemand™  in July
  • ProDemand™ news and updates blog launched in August
  • Estimator integrated into ProDemand™ in September


  • Mitchell  1 marks 15th Anniversary  of its Windows-based shop management software
  • Credit card processing integrated into ManagerSE in February
  • Mitchell 1 partners with Zonar Systems to integrate Repair-Connect into Zonar’s Ground Traffic Control software to offer Zonar Rx in February
  • Shop Management SE Viewer application available for Snap-on’s VERUS® and VERDICT™ diagnostic and information systems in March.
  • Mitchell 1 wins TechShop magazine’s 2010 Top 5 Tools Award for in March
  • Target Market Promotions added to eCRM e-mail marketing service in April
  • SocialCRM™, customer retention and new customer acquisition service, is launched in September
  • Mitchell 1’s Manager/ManagerPlus shop management software named the preferred management system of choice by O’Reilly Auto Parts in November
  • Mitchell 1 and ASE present Technician of the Future award in November



  • U.S. launch of ManagerEnterprise in January
  • Mitchell 1 & AAA 10-year Anniversary
  • Mitchell On-Demand® 20-year Anniversary
  • launched as on-line repair information for medium duty trucks
  • ServiceIntelligence available in kilometers in Canada
  • Mitchell 1 partners with Bob Cooper and Elite in June
  • Mitchell 1 DIY 5-year Anniversary


  • National Pronto Endorsement/PDG Partnership in January
  • WHI Product Integrates with ManagerPlus in February
  • eCRM is added to the Business Performance Services stable in April
  • version 2.0 includes Google™ search functionality
  • PerformanceCenter is added to Business Performance Services in July
  • Mitchell 1 DIY launches YouTube and Facebook pages in July
  • Shop Management Workshops become AMI certified
  • Customer Retention Marketing (CRM) is launched in Canada in August
  • ManagerEnterprise is launched in Canada in October
  • Manager SE (ShopStream-enabled) is launched in October
  • ShopMeter (KPI Web Portal) launches with ASA at the CARS show in Las Vegas in November
  • & features are added to CRM and eCRM


  • Business Performance Services launches in January
  • DataProtection and ServiceIntelligence launches in February
  • Manager / ManagerPlus 5.8 is released in March • version 1.7 featuring OnDemand Live is released in April
  • Manager / Manager Plus 5.9 is released in April
  • Mitchell 1 Transporter is launched in June
  • version 1.8 is released in August
  • New report options added to Customer Retention Marketing (CRM) in September
  • Mode 6 data added to in September
  • QuickBooks Integrator 1.1 released in September • Manager/ManagerPlus 5.9 Q4 Updates integrate with NAPA catalog
  • PerformanceCenter launches in October


  • Web-based for heavy vehicles launches on January 23
  • Transmission overhaul and diagnostics coverage are included in the Repair product – May
  • Mitchell 1 Performance Group (MPG) launches on June 25
  • Monthly updated web processes implemented
  • Mitchell 1 Data Extraction Kit (MDEK) launches in July
  • CRM relaunches in October


  • Partnership with CARQUEST established in March
  • Customer Retention Marketing (CRM) Call Tracking Service (CTS) launches on July 27
  • Re-brands the Heavy Truck CD’s to Medium Truck on CD recognizing the content was more Medium Duty than Heavy Duty and set a course to create what is now known as
  • Mitchell 1 becomes a full-service marketing and business solution provider for auto repair shops
  • CircuitSelect™ launches in November


  • Mitchell On-Demand® Direct launches
  • launches in November
  • TechBooks, India


  • OnDemand Manager/ManagerPlus released on September 5
  • O’Reilly partnership with Mitchell 1 is established in June 2003
  • is introduced in January


  • Mitchell Repair changes its name to Mitchell 1
  • Mitchell 1 introduces OnDemand5 line of products for automotive repair


  • Snap-on and Napa jointly own Mitchell Repair


  • Mitchell was the first to produce auto data on DVD


  • Mitchell was the first to provide a Windows based product
  • Mitchell created Mitchell On-Demand® Truck Edition on CD


  • Mitchell introduces Mitchell ON-DEMAND® repair information and estimator system on CD-ROM


  • Mitchell acquires Digitree, KLM and NAGS all to improve products and services


  • The Thomson Corporation purchases Mitchell


  • Mitchell develops and markets Heavy Truck Repair Manual


  • The introduction of portable electronic estimating


  • The first estimator was produced


  • Glenn Mitchell founded Mitchell Manuals


  • Service Engineering Corporation buys Reed Manual, develops National Service Data


  • Reed Electrical Manual estalished