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Mitchell 1 began in 1918 with the simple idea that people needed information to fix cars. For over 90 years, Mitchell 1 has been a leader in providing information solutions that simplify everyday tasks for automotive professionals — helping make their jobs easier…. read more

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Industry Trends & Product Tips Blog 

Play our Factoid Trivia Game!

Welcome to Factoid Friday! Answer the Factoid question correctly and win a $25 Amazon gift card! Welcome to Factoid Friday, a guessing game that blends [...]

The Hidden Value of Consumer Reviews

The Hidden Value of Consumer Reviews As the influence of consumer reviews on purchasing decisions continues to grow, there are some less-than-obvious benefits worth your [...]

A Free Trip and New Shop Management Skills, Too!

A Free Trip and New Shop Management Skills, Too! Mitchell 1 welcomes winners of the “Shift into High Gear” Facebook sweepstakes to San Diego A trip [...]

Cabin Air Filters Help You Breathe Easy

Cabin Air Filters Help You Breathe Easy Work trucks are often exposed to extremely dusty operating conditions. However, owners of newer trucks may have noticed [...]