What is eCRM?
Introducing Mitchell 1 eCRM, a comprehensive
marketing service designed to increase your profitable
maintenance business through highly effective e-mail marketing. This new program will help you increase
service traffic through repeat business. You don’t need
to change the way you run your business, just continue
to input accurate customer and vehicle information and
we’ll take it from there.
Dedicated Support
The eCRM Marketing Support Center will help you
build a powerful marketing campaign. We’ll design a
complete program around your business. You choose
which offers you’d like to run and we’ll help you measure
the results. If you would like to customize your program,
we are just one phone call away.
Automation and Integration
eCRM is completely integrated with your management software, automatically pulling valuable
customer information over a secure Internet service. Our daily extraction service and proprietary
Mitchell 1 business rules ensure we are sending the right message at the right time. This process
is designed to make sure you gain the most out of every dollar you spend on marketing.
eConnect Service
If you don’t have any e-mails in your database it’s no problem, Mitchell 1 will obtain e-mails for
your customers and include them in your marketing campaigns. We’ll also provide you with all the
marketing material you need to begin collecting customer e-mails immediately.
Reporting
eCRM Management Reports provide a detailed view of how you’re marketing program is working.
Quickly view who we are contacting on your behalf. Measure your Return on Investment (ROI),
response rates and retention.
This page, and all contents, are Copyright (c)
Mitchell Repair Information Company, LLC. All Rights Reserved. By accessing and using
Mitchell's web site, each user agrees that they have read and agreed to
be bound by the Legal Notices governing Mitchell
1 Online. Our Privacy Policy. The Mitchell 1 name is used herein by permission from Mitchell International, which has no ownership interest in Mitchell 1.
