Mitchell 1 CRM

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Customer Retention Marketing

The Right Message At The Right Time
Customer Retention Marketing (CRM) from Mitchell 1 integrates seamlessly with your Mitchell 1 shop management system. Everyday you’ll be turning first-time customers into loyal, profitable customers simply by using your shop management system to run your business. As your customer satisfaction improves, repeat business leads to increased revenue and profit.

“It’s certainly kept our regular customers coming in on a more regular basis… more people who are actually doing preventive maintenance.”

Pam Moore, Marstons Mills, MA
CRM Customer Since: 11/05

Mitchell 1 Customer Retention Marketing (CRM) Service Reminders are the first step to optimizing your valuable customer database. Service-specific recommendations are pulled directly from your Mitchell 1 Manager database and sent to your current customers as their vehicles come up for scheduled maintenance. The personalized nature of the cards means that they won’t be regarded as “junk mail,” but rather an important form of communication between you and your customers. One of the biggest challenges most shops face is ensuring that they are communicating with repeat customers, and making sure they are scheduling regular appointments to properly maintain their vehicles. Loyal customers are the cornerstone of any solid, successful business. Maintaining these core customers is vital to ensuring that your business continues to grow and profit. (Requires Mitchell 1 or ShopKey management systems).

Target Market Promotions

One of the most important parts of marketing effectively is getting the right message to the right person. Unfortunately, it can also be one of the hardest parts to accomplish. Mitchell 1 Target Market Promotions can help you convey the right messages in a professional, powerful format. Target Market Promotions are just another way to contact your customers! With Mitchell 1 Target Market Promotions you can target existing customers, as well as new ones, with campaigns you select specifically for them. Mitchell 1 Target Market Promotions help you divide customers into groups based on specific custom promotions to targeted customers.

Target Market Promotions, another way to keep in contact with your customers!

The personalized, customer-specific elements of the custom cards will set them apart from traditional bulk mail and your specific customer criteria will make sure that they are mailed to the right target market.

Promotional offers include:

• Oil Change Reminders
• Seasonal Specials
• Maintenance Service Specials
• Fuel Economy Service
• Brake Special
• Lost Loyalty Campaigns, and more...

Features Include

● Target Market Promotions Access
● Service Recommendations
● Service Reminder Postcards
● Service Reminder E-mails
● Dedicated Marketing Support Center
● Priority Technical Support
● CRM Summary Reports
● Daily Shop Progress Report
● New Customer Thank You E-mails

Testimonials

Contract All | Expand All

Dennis Slewoo, Owner

“I started seeing the response right away… and it’s been positive for me every month.”

“I really like the reports, we not only take a look at the return on investment with the mailers and then seeing the
response coming back, but at the same time it helps me to work with my advisors and technicians to show our
average tickets and when these customers are coming back how we are doing.”

Modesto, CA
CRM Customer Since: 07/05

Dalon Pobran, Owner

“We are seeing more maintenance work; we’re getting a good return in our customers especially with the
coupons that we’ve been issuing out through the CRM programs.”

“… I have some customers coming in within one mile. Or they’ll laugh, they’ll say, ‘I picked this up and out of
curiosity I went to my vehicle and checked the mileage and it was within 300 miles!’”

“I feel very good. I can’t tell you how satisfied I am, and glad that you guys offer such a program and that I’ve
implemented it into my business. It has helped me a lot. I’m very thankful for it.”

Pam Moore, Owner

“Most people understand the whole oil change situation...but with the reminder cards... they see a coupon for a
coolant flush or something and ‘Oh I don’t know if I’ve ever had that done, and should I be having this done?’
So I’m getting more of the Scheduled Maintenance the cards remind them to do.”

“It’s certainly kept our regular customers coming in on a more regular basis… more people who are actually
doing preventive maintenance.”

Marstons Mills, MA
CRM Customer Since: 11/05

PDF's/Downloads

● CRM PDF Slick
● Target Market Promotions PDF Slick
● Card Detail
● Available Card Fronts

System Requirements

● Mitchell 1 Manager/ManagerPlus
● High speed Internet

Contact Information

To contact a CRM/Target Market Promotions representative please call: 888-724-6742

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